Finally someone realized the need for good beachwear in our country ! Right from being fashionable, affordable and chic, Beachbum has a great collection of styles from garments to accessories...My "PEACE" Tote bag has travelled with me from the beaches to the mountains and turned a lot of heads !! Its spacious and practical with inside zip and phone pockets ,the crochet flowers adding a lovely boho touch. Aparna puts in a lot of thought and effort behind every collection that she designs and every single piece is a reflection of her eclectic sense of style and comfort . I highly recommend you get a taste of her brand and I promise you will be sold for life...